Top 10 Free Business Listing Sites in India (2026)
The 10 best free business listing sites in India for 2026, from Google Business Profile to Justdial and IndiaMART, with tips to keep your NAP consistent.
When someone in India searches for a plumber, a CA, a sweet shop or a supplier, the results are filled with Google Maps listings and directory pages. Listing your business on the right platforms puts you in front of those searches, gives Google consistent information about who you are, and often adds a link back to your website.
Here are ten platforms where you can create a basic business listing for free. Several also offer paid upgrades; you do not need them to get started.
Before you list: prepare your NAP
NAP stands for Name, Address and Phone number. Write them down once, exactly as you want them to appear, and copy the same text everywhere. Also prepare:
- A one-line and a 150-word business description.
- Your main category and three to five services.
- Opening hours, including holidays.
- Your website URL, ideally the specific location or service page.
- Five to ten real photos: shopfront, interior, team and products.
Inconsistent details, such as an old phone number on one site and a new one on another, confuse both customers and search engines.
Quick comparison
| Platform | Best for | Basic listing |
|---|---|---|
| Google Business Profile | Every local business | Free |
| Bing Places for Business | Bing search and maps | Free |
| Apple Business Connect | Apple Maps users | Free |
| Justdial | Local services across Indian cities | Free listing, paid plans |
| IndiaMART | B2B suppliers and manufacturers | Free listing, paid plans |
| Sulekha | Local services and professionals | Free profile, paid lead plans |
| TradeIndia | B2B and export businesses | Free listing, paid plans |
| ExportersIndia | Exporters and manufacturers | Free listing, paid plans |
| Facebook Page | Local discovery and reviews | Free |
| LinkedIn Company Page | B2B credibility | Free |
1. Google Business Profile
The most important listing for any business with a location or service area. It controls how you appear in Google Maps and the local pack. Verify your business, choose the most accurate primary category, add services, photos and hours, and reply to reviews. Our Google Business Profile optimization guide covers each step.
2. Bing Places for Business
Bing Places powers Bing Maps and local results in Bing. You can import your details from Google Business Profile, which makes setup quick.
3. Apple Business Connect
Apple Business Connect lets you claim and manage your place card on Apple Maps. iPhone users who search in Apple Maps or ask Siri for directions see this information, so it is worth claiming even if Apple users are a smaller share of your customers.
4. Justdial
Justdial is one of India's best-known local search platforms, used by many people to find services by phone, app and web. A free listing gets you on the platform with your contact details, category and reviews. Paid plans offer more visibility; evaluate them later based on enquiries.
5. IndiaMART
IndiaMART is India's large B2B marketplace. If you manufacture, wholesale or supply products to other businesses, a free seller listing with a clear product catalogue can bring buyer enquiries. Keep product names, specifications and prices accurate.
6. Sulekha
Sulekha focuses on local services such as home services, tutors, packers and movers, and IT training. Service providers can create a profile, while paid plans are geared around leads. Check the current terms for your category before you commit to anything paid.
7. TradeIndia
TradeIndia is another established B2B portal for Indian manufacturers, suppliers and exporters. A free listing is a useful second B2B citation alongside IndiaMART.
8. ExportersIndia
ExportersIndia targets exporters, manufacturers and suppliers looking for domestic and international buyers. List your products and certifications if you sell outside your region.
9. Facebook Page
A Facebook Page with your address, hours, phone and website works as a listing, especially for restaurants, salons, gyms and retail. Customers can leave recommendations and message you directly.
10. LinkedIn Company Page
For B2B businesses, consultants and agencies, a LinkedIn Company Page adds credibility and a profile link to your website. Keep the description and website field consistent with your other listings.
After you list
- Record every listing URL and login in a spreadsheet.
- Check that the name, address and phone match exactly.
- Ask happy customers to leave reviews on Google first, then on the platforms most used in your industry.
- Update hours and phone numbers everywhere whenever they change.
- Remove or merge duplicate listings.
Our guide to local citations in India explains how citations work alongside your Google profile.
Help search engines find your website too
Listings point customers to your business, but your website still needs to be crawled and indexed. Submit your sitemap in Search Console, and if the site is new, a discovery pass with Backlink Generator can add mentions on public lookup pages: one free run of 100 with a free account. These are mostly nofollow discovery links and do not guarantee rankings; your listings and reviews do far more for local visibility. For more ideas, see free backlink strategies.
FAQ
Which business listing is most important in India?
Google Business Profile. It controls your appearance on Google Maps and in local results, which is where most local customers start.
Are free listings on Justdial and IndiaMART enough?
For many small businesses, yes, at least to start. Track the enquiries you get, and consider paid plans only if the free listing is already producing leads.
Do business listings help SEO?
Consistent listings help search engines trust your business details, which supports local rankings. Many also include a link to your website, which helps discovery.
How many listing sites should I use?
Quality and consistency matter more than quantity. Start with the platforms on this list that match your business type, then add industry-specific directories.